🔗 Share this article

In a significant career move, the 34-year-old coach has stepped down from the England WU23 national team to assume the role of head coach for National Women’s Soccer League franchise Bay FC.

Fresh Beginnings

Her appointment follows the departure of Albertin Montoya, who was at the helm of the San Jose-based club during its debut two seasons in the premier American league. Montoya stated in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“I have thoroughly enjoyed my time with the FA,” commented Coates. “The experience has been formative both on and off the pitch. I am now prepared and eager to challenge myself in a fresh challenge.”

Proven Developer

In her time at the helm in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to America is her England assistant, Gemma Davies, a former Aston Villa manager in the English top division.

Bay FC's CEO, a one-time Football Association technical lead, highlighted Coates's qualifications: “She is both an outstanding tactician, but she also has a strong record of developing players to thrive domestically and internationally.”

“Coates excels at leading of people and culture and has the tactical philosophy we were searching for,” she continued.

Bay FC's Journey

Bay FC had a contrasting start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before slipping to a near-bottom placement in 2025.

Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their time with us and extend our best wishes with their venture abroad. Emma, with Gemma, has played a key role in strengthening the pathway between the WU23s and the senior squad.”

“Together, they have directly impacted the development of many promising talents who have earned call-ups to senior Lionesses,” he added.

Pathway Success

Since taking over Mo Marley in 2023, Coates has overseen the advancement of several players to the Lionesses squad, including playmaker Lucia Kendall—who netted her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for new U23 coaching staff is now underway, with the aim to continue the progress of the Women’s Under-23s setup in the seasons ahead.